Tag
Tag is the boldest collection from L’arte nel pozzo. It represents an idea, a concept, and a fresh approach to reality. This project emerged from a desire to challenge and subvert the patterns that increasingly weigh on our daily lives.
Tag is a contemporary collection that treats the work of writers as a form of artistic expression, aiming to bridge the world of design with the realm of street art. It arises from the fusion of two very different worlds that have found a powerful synergy, merging with various environments to impart character and dynamism.
History of Graffiti
Graffiti represent a form of artistic and social expression deeply rooted in human history. Since ancient times, humans have used cave walls, city walls, and any available surfaces to leave traces of their thoughts, desires, and the culture of their time.
In the ‘70s, writing became a disruptive cultural phenomenon in New York, with young urban artists using spray cans to express their unique style. The city's subways turned into open-air galleries, and writing quickly spread worldwide, taking on different forms and styles based on local cultures.
Fire Hydrants
New York
S size
Berlin
M size
London
L size
The fire hydrants are entirely made of glazed white majolica, crafted by the skillful hands of artisans with over thirty years of passion and expertise. Constant research in both technical and creative aspects gives rise to innovative and unparalleled products in the market.
All items undergo two firings, reaching a maximum
temperature of 980 °C (1796 °F) to ensure durability and resistance of both the glaze and the object itself. A local artists, called Rost collaborating with the company, apply the tags and stickers, adding authenticity to the project. The artist bring years and years of drawings, studies, and risks, which are fundamental parts of the world of writing.
The color palette of the glazes comes from global research on the most frequent finishes of fire hydrants found in various cities, with special attention to NYC, where the writing world exploded in the 1970s.
The tags, on the other hand, are created with acrylic paints designed for long-lasting effects, usually employed by Writers. The colors are personally chosen by the artist who completes the object, seeking to create a dissonant yet aesthetically appealing chromatic harmony, in line with the heterogeneity of graffiti in any city worldwide.
